Product Marketing Manager

My client is a market leading Cyber Security company who are looking for an experienced Product Marketing Manager with excellent marketing and communication skills to become the 'voice of the customer'.
You must be someone that is comfortable building state of the art demos, gets excited about great UX and new technologies, and knows how to translate technical product capabilities into exciting value propositions that matter to buyers. This is a high visibility role with the opportunity to influence company growth.
Primary Responsibilities

*Understanding the product strategy, manage and own the go-to-market strategy and product marketing plans for new products & services.

*Effectively communicate customers/partners' use cases, value propositions and USPs for the buyer and influencer.

*Create both customer-facing and internal product marketing and sales enablement collateral including product demos and trials.

*Train sales team on messaging & optimal use of content & materials.

*Develop UX design best practice for a sticky product experience.

*Develop and evolve a customer knowledge base creating a self-service customer experience.

*Obtain insights into customers' usage of product, untapped opportunities and buyer personas through in-product apps & usage analytics, interviews, surveys and sales data.

*Build effective customer onboarding, retention and upselling strategies using Intercom and Zapier.

*Develop materials for the 'evaluation' stage of the buyer journey such as white papers, case studies, screen shots gifs, web copy, tech briefs, webinars, videos.

*Support Analyst and Press Relations activity via written responses and presentations

*Track and report on agreed KPIs and ROI.

*Undertake any other duties and projects as requested by the line manager.

*Comply with data protection legislation and act responsibly on matters of data disclosure both internally and to third parties.
PERSON SPECIFICATION
SKILLS AND ABILITIES

Can demonstrate an understanding of how product marketing supports a cyber security business and partner channel
Ability to influence the technology roadmap by gathering and sharing customer & market research
Ability to speak and write to a high standard to create compelling stories to illustrate our solutions
Ability to distil technical information and present it succinctly and accurately
Technical ability to create sales/ marketing assets such as product demos, videos, animated gifs
Ability to create impactful sales & marketing content such as product briefs, cheat sheets, white papers, case studies and webinars

Excellent project management skills and ability to multi-task
with minimum supervision

Excellent attention to detail

Strong collaborative skills with ability to work effectively cross-departments

Excellent analytic skills and ability to interpret data into meaningful customer insights
EXPERIENCE

4 years + product marketing management in SaaS essential
Proven experience in writing and presenting information to different audiences across different channels.

Demonstrated experience defining value propositions and creating buyer assets and sales enablement.

2+ years experience using Intercom essential
Proven experience in customer acquisition and retention marketing.
Proven experience in developing & managing knowledge banks including FAQs, how to videos, use cases.


KNOWLEDGE

Knowledge of optimising customer relationships using Intercom essential.
Experience and understanding of Zapier
Bachelor's Degree in Computer/Science/Engineering or Business Management/marketing or equivalent

Knowledge of the cybersecurity or IT market essential

PERSONAL ATTRIBUTES &
OTHER REQUIREMENTS

You're comfortable in a rapidly changing environment, working on occasion with limited resources, and delivering high-quality work at the speed which is necessary for successful business growth

You're a self-starter who doesn't need much guidance, who can think fast on their feet and are ready to pivot when require

A strong team player, with the ability to have a positive impact on the effectiveness of the team and be supportive of colleagues

An enthusiastic and positive attitude

Specific candidate requirements to highlight to recruitment agencies:
*4 years + product marketing management in SaaS essential
*Comfortable in a senior role, working autonomously and defining the product marketing strategy and goals
*Can demonstrate a solid understanding of how product marketing supports a cyber security business and partner channel
*2+ years' experience using Intercom essential
*Experience and understanding of Zapier
*Passion and ability in creating impactful sales & marketing content such as customer demos, training videos, sales slide decks, technical product briefs, cheat sheets, white papers, case studies and webinars.
*Proven experience in planning, managing and implementing go to market strategy including buyer personas, customer-focussed comms for each target audience.
*Experience in developing and evolving a customer knowledge bank
*Strong collaborative skills with ability to work effectively cross-departments

Key words
*Product marketing manager
*Technical product marketing
*Intercom
*Buyer persona
*Value proposition
*Customer demo
*Customer relationship marketing
*Customer retention marketing
*Upselling strategy
*Marketing material
*Sales material

Spring acts as an employment agency for permanent recruitment and an employment business for the supply of temporary workers. The Spring Group UK is an Equal Opportunities Employer.

By applying for this role your details will be submitted to Spring. Our Candidate Privacy Information Statement explaining how we will use your information is available on our website.

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Job Overview

ID:

239749

Date Posted:

Posted 1 week ago

Expiration Date:

10/02/2021

Location:

Stevenage

Job Type:

Permanent

Salary:

£45000 - £50000 per annum

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