Analytics Associate Director

Essence, part of GroupM, is a global data and measurement-driven media agency whose mission is to make brands more valuable to the world. Clients include Google, Flipkart, NBCUniversal, L'Oréal and the Financial Times. The agency is more than 2,000 people strong, manages $4.5B in annualized media spend, and deploys campaigns in 121 markets via 22 offices in APAC, EMEA and the Americas. *About the role:*Accountable for quantifying and measuring the success of our executions and for delivering insights that enable us to innovate the work we deliver at Essence. Leading multi products projects, developing best practice, be main point of contact for other teams.*Responsibilities:** Build a deep understanding of marketing plans and their objectives to help account teams build comprehensive measurement, and test & learn plans* Play an instrumental role in evolving and designing new, innovative measurement tools. Managing the process through to delivery and take ownership of global roll out* Manage and mentor analytical resource, ensuring the efficient flow of work through the team, the timely delivery of high-quality outputs and their continuing development as professionals* Lead the creation of clear, robust and thought-provoking campaign reviews and insights* Work with Account teams to help define the correct questions to get under the skin of campaign performance and then interrogate data sources to deliver the answers* To help deliver “best in class” analytical capabilities across the agency with the wider Analytics team, including the use of new methods, techniques, tools and systems* Develop innovative marketing campaigns and assist clients to define objectives*Requirements:** Experience working in a data based role, ideally having a strong Statistics background* An ability to delegate effectively* Proficiency with programming tools such as SQL and 'R' required* Any experience with Social Analytics tools such as Crimson Hexagon and Python preferred but not essential* Solid experience with predictive analytics required* Exposure to advanced & experimentation analytics (bonus)* Exposure to measurement of both Direct Response and Brand Awareness campaigns* Excellent at presenting data in a visually engaging and insightful manner that cuts through the noise* Strong client relationship & business acumen* Strong organisational and project management skills* Strong understanding of what data points can be collected and analysed in a digital campaign, and how each data point should be analysed* Established and professional communication, presentation, and motivational skills-* FLEX - WFH* BUPA* Pension* Lots* Telephone Call* Test* Video CallData Analysis, SQL, R, ManagementData Analysis, SQL, R, Management, Python, Project Management

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Job Overview

ID:

629449

Date Posted:

Posted 4 days ago

Expiration Date:

23/07/2022

Location:

London

Salary:

Competitive

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